Quick – What Is Your Customer Worth?
Take out a piece of paper and write down your average Customer Lifetime Value (LTV). If there is a number now staring back at you, awesome! Go ahead and jump to the section on "5 Ways You Can Profit from it". If not, you still have a nice, clean sheet of paper you can use to make a paper airplane. Better yet, this short guide will show you how to calculate and profit from this important number.