I provide strategies and well-designed tests that drive increased revenue and profitability. I focus on the analytics that will provide actionable information to improve your business, not simply nice-to-know facts. But most important, I focus on marketing from your customer’s perspective.
Left Brain Thinking
Right Brain Thinking
Combining the two approaches I will determine …
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- Which marketing levers will have the greatest effect on your profitability
- How to get at hidden data that can improve your marketing results
- How to design tests across channels so you know which channel improved your results