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How I Can Improve Your Business
By helping you better understand your customers’ buying behavior through a combined quantitative and qualitative approach.

I provide strategies and well-designed tests that drive increased revenue and profitability. I focus on the analytics that will provide actionable information to improve your business, not simply nice-to-know facts. But most important, I focus on marketing from your customer’s perspective.

Left Brain

Left Brain Thinking

By analyzing your customer data, I will tell you what is affecting their behavior.
Right Brain

Right Brain Thinking

By analyzing the buying process, I will tell you what is driving their behavior.

Combining the two approaches I will determine …

    • Which marketing levers will have the greatest effect on your profitability
    • How to get at hidden data that can improve your marketing results
    • How to design tests across channels so you know which channel improved your results